Your company has just developed Sneed, a product that will revolutionize your industry. The problem is, your industry is the production of widgets – not a very sexy industry. Your job is to write a news release that will grab the attention of news editors and get word of the new product out to the public. You are sitting at your desk, looking at the computer screen, worried that any news release you write will be ignored or find its way to “File 13.”
While there are never any guarantees when writing a news release that you will find your way into print or onto the evening news, there are some things you can do to give yourself the best possible chance of getting attention.